SLUMBER PARTIES BRAND
COMMERICAL
Directed by David Shapiro, this commercial was our attempt to capitalize on broadcast television. Unfortunately, the networks denied any prime-time media buys due to [Slumber Parties] classification. However, the spot did air after hours on the east coast.
CATALOGS
The curse of the cover. When I started working with Slumber Parties, product catalogs were a major part of my job. Traditionally, Slumber Parties' consultants adorned the cover. However, a weird trend started to emerge. The women featured would go inactive after the catalog was released. For this version, we decided to use pinup style images purchased online. Giving the cover a fun and seductive vibe without using actual consultants.
WEBSITE
This website update was planned but due to the company's acquisition, the update was canceled and the site is no longer live. Even though the update was not done, the site included my work in product photography, category headers, video buttons and feature product ads.
SOCIAL MEDIA
When I started creating posts, Slumber Parties' Facebook page had about 45K likes. With relatable images, proper promotion, and around the clock interaction, page likes increased to over 115K. Consistently having up to 6,000 people engaging with the page’s post daily.
BILLBOARDS
One of my most favorite ads to design! This one caused a raucous with our biggest competitor. They believed our headline was too close to their trademarked tagline. It was ultimately decided in our favor, and all placements remained live for their allotted time.
AD
GENETRATOR
A much-anticipated update to their existing designs. The challenge was to create new branding graphics within defined areas of each template. Consultants were able to pick from dozens of photos and headline configurations. Multiple size variations were available. Once options were chosen and information entered, the software generated a downloadable pdf.
COMMERICAL
Directed by David Shapiro, this commercial was our attempt to capitalize on broadcast television. Unfortunately, the networks denied any prime-time media buys due to [Slumber Parties] classification. However, the spot did air after hours on the east coast.
CATALOGS
The curse of the cover. When I started working with Slumber Parties, product catalogs were a major part of my job. Traditionally, Slumber Parties' consultants adorned the cover. However, a weird trend started to emerge. The women featured would go inactive after the catalog was released. For this version, we decided to use pinup style images purchased online. Giving the cover a fun and seductive vibe without using actual consultants.
WEBSITE
This website update was planned but due to the company's acquisition, the update was canceled and the site is no longer live. Even though the update was not done, the site included my work in product photography, category headers, video buttons and feature product ads.
SOCIAL MEDIA
When I started creating posts, Slumber Parties' Facebook page had about 45K likes. With relatable images, proper promotion, and around the clock interaction, page likes increased to over 115K. Consistently having up to 6,000 people engaging with the page’s post daily.
BILLBOARDS
One of my most favorite ads to design! This one caused a raucous with our biggest competitor. They believed our headline was too close to their trademarked tagline. It was ultimately decided in our favor, and all placements remained live for their allotted time.
AD
GENETRATOR
A much-anticipated update to their existing designs. The challenge was to create new branding graphics within defined areas of each template. Consultants were able to pick from dozens of photos and headline configurations. Multiple size variations were available. Once options were chosen and information entered, the software generated a downloadable pdf.
SCOPE
Hired on to build an in-house creative team. I remember being nervous about telling my family that I'd be working for an adult toy company. To my surprise, they thought it was hilarious and, still joke with their friends about my unique employer.
FULL-TIME EMPLOYMENT
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BENEFITS
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PERKS
PROJECT BRIEF
HISTORY
Sadly, these days, I'm not designing professionally as much as I'd like. I do continue learning new tricks and skills by creating posters. Inspiration for them comes from different sources. An online video, a dream, something a friend said, or even other graphic designers.
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