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BAY AREA DERBY CAMPAIGN
Bay Finals
Bay Brief
What are we advertising?
Derby League - Bay Area Derby Girls - Ad Design
Why are we advertising?
To inspire people to join a healthy activity
Whom are we talking to?
Women – Ages: 25-35 – Mothers – Outgoing
What do they think?
Those girls are rough.
What do we want them to think?
That roller derby is a fun way to stay fit.
What is the single most effective message? (USP)
Stay fit while enjoying the comradery
Why should they believe us? (RTB)
This league is 12 years strong
What is the overall tone?
Fun – Light Hearted – Pop Art
CREATIVE BRIEF
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