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A CLEAN PATH IDENTITY
What are we creating?
A total home construction company logo.
Why are we creating it?
So they stand out in a flooded market of spec builders.
Whom are we talking to?
Men & Women – Ages 35-65 – Homes Owners/Buyers – Savy
What do they think?
What makes them better than others?
What do we want them to think?
Their service and quality are top-notch compared to those small fish.
CREATIVE BRIEF
Why should they believe us?
They have over 40 years’ experience in their industry.
What is the overall tone?
Clean – Modern – Solid
COLOR COMPS
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